As I search the web for bloggers that are good communicators and have insights and knowledge that can help me in life, one valuable find is The Baby Boomer Entrepreneur. Andrea J. Sternberg explains in her About Page how she discovered Social Media and over time began to understand how and why to use it. Now she sees her mission to help others take that same step.
“Currently, my real passion is to help Baby Boomer entrepreneurs overcome their fear of marketing. In particular, I am working to show them how to integrate social media and other technologies into their overall marketing strategy.”
Baby Boomers have difficulty making the transition from marketing yourself with badges and trophies (degrees, certificates and jobs) to value-based transactions using social media. This is a journey that I have barely started. You can learn a lot from Dan Shawbel or Chris Brogan but if you are starting from an obsolete perspective, it can be a big help if you can learn from someone like Andrea who knows where you started from. She is a great resource for Baby Boomers who are learning the ways of Social Marketing. If you need persuasion, just watch this video from her blog. Then head over to The Baby Boomer Entrepreneur.
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I love this video
I used it when I was explaining the benefits of social media to a management consultancy company.
I think a lot people, not just baby-boomers, are having trouble understand the change to value-added interactions with people. I lot of young entrepreneur in
school are still thinking that you need to have X Y or Z qualification in order to run a successful business.
Customers want their businesses to care. As long as they feel cared for and valued, then they’ll keep coming back from more
It is a whole new world. I think it is harder to understand for those of us who had some success in the old one. Schools are overpriced and under-delivering. How long until the marketplace recognizes, I wonder. Thanks for the comment.